FALLS CHURCH, VA – MHz Networks joins the national field of broadcasters selected for field testing of new technology from Syncbak.
Syncbak is trialing its connected broadcast platform with select stations and ownership groups in 30 markets across the country.
The technology enables broadcasters and owners to distribute content online to authenticated viewers on a market-by-market basis, or to the country as whole, depending on negotiated rights. This level of authentication opens the door for innovation and the delivery of a personalized TV experience.
Jack Perry, Founder and CEO of Syncbak, says "Working with MHz has brought the best of both worlds to Syncbak's platform testing as it is both a broadcaster and a content provider. In MHz's over-the-air markets, the Syncbak technology assures that only those viewers who are in sync with MHz are able to view content online. In other markets, Syncbak is able to take the MHz content to a secure over-the-top streaming affiliate that has exclusive online rights to distribute that content."
Frederick Thomas, MHz Networks Chief Executive, says, "The Syncbak distribution will bring our international content to even more viewers throughout the U.S. by placing our programming in markets where we may not currently have affiliates. This technology can be a real help in expanding our distribution outside of the traditional model."
Syncbak has created a platform that enables consumers to watch broadcast TV and other forms of linear and stored content on connected devices. The company's technologies harness the power of over-the-air broadcasting to connect broadcasters and content owners with viewers online.
Sometimes referred to as over-the-top or OTT, Syncbak's platform enables distribution of content and targeted ads to consumers on their tablets, smartphones and connected TVs. Syncbak was founded in 2009 by Jack Perry, a pioneer in the internet media industry.
8101 A Lee Highway
Falls Church, VA 22042
MHz Networks is an independent, non-commercial television broadcaster delivering international programming and providing diverse cultural perspectives for a globally-minded audience.
MHz Worldview, MHz Networks national channel, brings programming to globally-minded audiences in the US through affiliates, including cable, satellite and online. Also serving the Washington, DC area’s 4.9 million residents with ten local broadcast channels, MHz Networks features programs from around the world on-air in more than 20 different languages.
MHz Networks is a 501 (c) (3) non-profit organization, and has studio facilities in Falls Church, VA and at Washington, DC’s Ronald Reagan Building and International Trade Center.